IT Employment

Ted Baker case study: Personalising business for better value

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Executive Summary

Significant business expansion has increased the popularity of Ted Baker online and www.tedbaker.com has seen significant growth in visitors. The team at Ted Baker needed to find a way to support those customers online who need guidance in exploring the variety of collections.

This LivePerson case study shows how personalising the Ted Baker online shopping experience through a live chat solution led to increased order value and revenue and better customer service.

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