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Telecom Italia is the largest telecommunications company in Italy, with a significant presence in expanding Latin American markets. Telecom Italia faced growing challenge from free, over-the-top web video, network capability needed to meet customer demand, needed support to implement new service that would satisfy consumer and required improved billing system to ensure consumer loyalty and prevent customer churn. Cisco IBSG supported Telecom Italia throughout, identifying a comprehensive, end-to-end product/service strategy. Telecom Italia adopted Cisco CDS-IS technology, offering multi-screen capabilities and high-quality video streaming. The results of deploying Cisco were Telecom Italia has remained competitive and lessened customer churn and Telecom Italia's broadband TV service enables thousands of concurrent streams and an on-demand offering.
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