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The proliferation of low-cost SMS has seen increased usage of it as a marketing platform. For operators like Shanxi Mobile Group (Shanxi Mobile), gaining a strong foothold in the rapidly-growing personal wireless services market is vital to the company's performance. For Shanxi Mobile, establishing operational control was top on its checklist. This included the need to support service management of both provincial and city-level offerings. User-classification management was also important, pointing to the need for a multi-model, multi-channel and multi-application information management system. After a comprehensive analysis of Shanxi Mobile's growing needs and business strategies, Microsoft Services steered the architecture and planning of an Industry Application Information Platform to support Shanxi Mobile's long-term growth strategy.
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