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For years, Erin Billy taught English to non-native speakers, including a three-year stint in Brazil. When moved to San Francisco in 1997, it continued its passion for teaching through a web-based business, TestMagic.com. Now challenge was to grow the business and make it more profitable. To make money from that traffic, it has tried a variety of advertising strategies. TestMagic.com deployed Google AdSense with the best combination of relevance and high-paying ads. The ad revenue helped it speed things up.
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