The Estate: A Bed and Breakfast Helps Drive Major Increase in Customer Traffic With "The" Right Online Presence - A .Com Presence

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Executive Summary

A bed and breakfast start-up targeting foreign tourists and corporate houses in India wanted to establish an online presence with a .com domain name that differentiated it in a crowded market and communicated the unique experience that customers can expect. The challenge was to have a cost-effective Web presence solution. The company deployed VeriSign .com and .net Domain Name Registry Services.

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