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Nomura Securities' "Hotto-Direct" is a Japanese non-store online trading service. Hotto-Direct targets investment novices rather than customers who are relatively used to existing Internet securities. Therefore, it places importance on its call center and has deployed sufficient operators to minimize wait time on the telephone. The challenge was that online trading security assurance aimed at individuals. Hotto-Direct deployed VeriSign Identity Protection (VIP) Unified Authentication (UA) One-Time Password (OTP).
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