Software

The Jay Group Reduces Rebate Return Time With LANSA

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Executive Summary

The Jay group, based in Pennsylvania USA, is a full-service marketing support and sales promotion company that built a Visual LANSA-based solution for processing rebates, sweepstakes and premiums and a LANSA for the Web-based solution to give its clients real-time online access to customer information. LANSA for the Web is also used for a solution that outsources online promotional sales, provides a variety of marketing and sales support services. It has supported promotional processing which consists mainly of rebates, premiums and sweepstakes. Rebates involve collecting customer data and mailing a rebate check to qualifying submissions. Another important feature is the integrated promotions processing which can be done on a regular basis. The system, integrated with RPG logic and reports, allows for tighter validations and suspect fraud checking, online inquiry and efficient mailing thus reducing client cost because they can perform their research online using real-time inquiry and reports built with LANSA for the Web. Several companies have outsourced online promotional sales to the Jay group. With LANSA a company site can be set up very quickly and competitively. The sites they build are template driven and soft coded. Without the need for a programmer, the logo and buttons are put wherever the client wants and gives the site the look and feel they want. Along with portability, power and flexibility are also key features of LANSA.

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