Tech Industry Investigate

The Nation Uses Google Ad Manager to Increase Advertising Flexibility - And Profitability

Download now Free registration required

Executive Summary

Established by abolitionists in 1865, The Nation is America's oldest weekly magazine and one of its premier journals of opinion. The Nation migrated a few years ago from a banner rotation script written by a consultant to a leading ASP ad service. Though the system worked reliably, the cost was significant. The Nation deployed Google AdSense which was helpful in the debugging tool, which made short work of tagging problems, which had often taken review by the service provider to track down when The Nation had been using its previous ad service.

  • Format: PDF
  • Size: 0 KB