Web Development

The NFL Tackles Digital Content Challenges to Build a Foundation for Growth and Diversification

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Executive Summary

The NFL's ambitious broadcasting and programming plans required the flexibility to distribute its content through new ventures, channels and programs. To improve its ability to capitalize on new media opportunities and digital content partnerships, the NFL needed to reinvent its systems and processes. The NFL engaged IBM to build a digital content management and distribution system that streamlined the way NFL Films ingests, stores, accesses and distributes its content.

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