Hardware

THINWORX Case Study: Consumer Impact Marketing (CIM)

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Executive Summary

Consumer Impact Marketing (CIM) is one of the largest third party outsourcers of promotional marketing services in North America. One of CIM's core strengths includes the ability to implement national promotional programs that are regionally focused in nature. In order to best serve its clients and increase productivity, CIM needed to provide regional managers with secure and cost effective remote access to information and applications used to plan and implement these programs. CIM needed a solution that would not impede its remote staff from accessing corporate applications, which led to the evaluation of Citrix and THINWORX as the potential solutions. After evaluating both thin client options the decision was made to implement THINWORX because it better suited their needs from functionality and cost perspective.

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