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Thomson Reuters wanted to give its customers a better experience than they could get from using the company's information services and then separately using Internet search engines. With a software-plus-services approach, the company integrated Microsoft Live Search with its own proprietary search engine and databases, and added further value by analyzing, editing, and reordering the search results for maximum relevancy and usefulness before presenting them to customers. As a result, customers are spending more time using Thomson Reuters information service products, indicating greater satisfaction with those products. With its search solution, the company proved the value of providing new services centrally to be consumed by its various information service products.
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