Thousands of Subscribers Joined Toyota's World Via Windows Live

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Executive Summary

Toyota Argentina is a leading company in the country's automobile industry. The company employs 3,000 people and is well known in the nation for its strong commitment to quality, its constant-improvement philosophy, and its innovation culture. Toyota wanted to drive new subscribers to its Toyota al Dia newsletter. Toyota Argentina turned to Microsoft Advertising to launch an online advertising campaign on Windows Live Hotmail and Windows Live Messenger.

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