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New Zealand - based TicketDirect International has grown into a major ticketing service for venues in Australia and New Zealand. The company's focus on excellent customer service led it to look for a better way to handle peak system loads during major event ticket sales. Working with Microsoft Gold Certified Partner Intergen, TicketDirect has begun redesigning its system to work from a "Cloud computing" environment using the Windows Azure platform. The company is rebuilding its customer application as a Windows Azure application and migrating its data to a Microsoft SQL Azure database. By moving to an off-premises, cloud solution, TicketDirect is able to easily and cost-efficiently scale its computing resources in response to real-time demand while simultaneously giving up the cost of maintaining its own hardware.
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