Trend Micro Boosts Subscription Renewals 8.4% With Extended Validation SSL Certificates

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Executive Summary

With its vision of providing "A world where it is absolutely safe to exchange digital information," Trend Micro provides a range of antivirus and other network security products to protect society from unpredictable threats such as the malignant virus attacks that are now occurring on a daily basis. The challenge was to increase subscription renewal rate, to increase conversions to sales and to convert visitors to buyers. Trend Micro deployed VeriSign Secured Seal and VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates.

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