Data Management

TrueCar Search Campaign Revenues Grow 300 Percent With SAS Analytics and Forecasting

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Executive Summary

TrueCar is creating a new way to shop for autos with its price aggregation service. As it grows its business, the company needed a way to compile and analyze car sales data, choose the most successful web-based marketing efforts and forecast car sales - important to getting its name out to both dealers and the public. To master these needs TrueCar chose SAS Institute. TrueCar deployed SAS Office Analytics for Midsize Business to better manage data and create fast, accurate forecasts. TrueCar reduced per-click costs by 50 percent, with a 100 percent increase in profitability, by using SAS to analyze which websites - and ads - delivered buyers. Search campaign revenues grew by 300 percent.

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