Turning A Recycling Program Into A New Customer Offering
It's widely reported that the majority of people worldwide keep their old mobile phones, even if they don't use them. French telecommunications company Orange recognized this inefficiency as a huge opportunity. With CSC, it set out to transform its process for collecting old phones into a revenue-generating, environmentally friendly proposition. The Eco Orange program is providing a second life to mobile handsets, while also helping to improve customer loyalty, increase their purchasing power, provide eco-friendly benefits to the planet, and enable developing countries to obtain inexpensive mobile phones.