Project Management

Turning A Recycling Program Into A New Customer Offering

Download Now Date Added: Jan 2011
Format: HTML

It's widely reported that the majority of people worldwide keep their old mobile phones, even if they don't use them. French telecommunications company Orange recognized this inefficiency as a huge opportunity. With CSC, it set out to transform its process for collecting old phones into a revenue-generating, environmentally friendly proposition. The Eco Orange program is providing a second life to mobile handsets, while also helping to improve customer loyalty, increase their purchasing power, provide eco-friendly benefits to the planet, and enable developing countries to obtain inexpensive mobile phones.