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Based in Mumbai, TVC Sky Shop is a pioneer of sky shopping (also known as Electronic Retailing and Direct Response Television (DRTV) in India. TVC strongly felt the need for a flexible, vertically focused business solution to integrate all its distribution partners, franchisees and unify customer data. It initially considered SAP and some ERP solutions developed by private vendors. But after detailed analysis, the team concluded that the cost and time spent would not be justifiable. It partnered with Microsoft Gold Certified Partner, Godrej Infotech Ltd. to implement Microsoft Dynamics AX 2009. "Microsoft Dynamics AX supports sales analyses, manages ROI and thus increases the management confidence in the business operation,". It provides the ability to respond quickly to fast changing business needs.
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