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Executives at The CRM Business saw real revenue opportunities in integrating traditional Customer Relationship Management (CRM) solutions with enterprise-class messaging and collaboration services. They also saw no way to seize those opportunities without making significant investments in servers and software licenses. Neither The CRM Business nor its clients wanted to host a Microsoft Exchange Server or Microsoft Office SharePoint Server infrastructure - and without access to such an infrastructure, the CRM Business could not build the integrated solutions that clients wanted. When The CRM Business learned of the Business Productivity Online Suite from Microsoft Online Services, though, it found an enterprise-class option that it could use to deliver the integrated solutions that its clients were seeking - and business has taken off.
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