Ukrainian Web Advertiser Uses Cloud Services to Scale Business, Expand Globally
Fast-growing web advertising network ADMIXER needed technology that could keep up with its growth. So it migrated its entire IT infrastructure to Windows Azure cloud services. With on-demand compute and storage resources, ADMIXER can easily deliver 30 million impressions a day and expand globally, while improving availability by 15 present. ADMIXER looked briefly at hosting its infrastructure with a third-party hosting provider, but a hosted infrastructure would still require that ADMIXER own, manage, and monitor the servers. It will also save up to US$500,000 over three years by eliminating the need to build and staff data centers around the globe.