Ukrop's Super Markets Case Study

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Executive Summary

Ukrop's Super Markets are refreshingly down to earth in an age of mega superstore chains.With more than 29 stores in central Virginia, this family-owned business still adheres to founder Joe Ukrop's guiding principles of providing good products, outstanding value and friendly and helpful service. Today's highly competitive retail environment means grocers operate on razor-thin margins. To increase customer value and maximize profitability, Ukrop's must make informed purchasing, pricing and promotional decisions. In addition, this progressive retailer must understand customer behavior and preferences better than its competition. This family-owned business implemented an Enterprise Data Warehouse to help them improve data accuracy, gain faster access to information and reduce system administration expense.

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