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The Director of Category Strategy at a Fortune 50 technology company approached Kaiser Associates to provide insight to the complete range of supply chain challenges his company would face upon entering an adjacent market dominated by a single key competitor. It was agreed that the client would benefit most from a set of detailed analyses on the market and a deep understanding of the manufacturing, distribution, and retail operations required to execute. Led by insights from Kaiser's contributions, the client redirected its efforts from enhancing downstream supply chain functions to focus on upstream supplier strategies. Findings from the research helped the client to exert considerable leverage in partnership formation and negotiation which resulted in a number of highly advantageous supplier agreements.
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