Start-Ups

Underwriting Just Got Easier: Technology Integration at Unitrin Direct Enhances Customer Service

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Executive Summary

Unitrin Direct, an insurer that sells direct-to-consumer automobile and homeowners insurance in 25 states, is a rapidly expanding company that conducts its business over the Web, by telephone and by using tools such as strategic partner sites to gain new business. Unitrin Direct wanted to find a way to horizontally align disparate silos of information stored within a variety of departments. Optical Image Technology's DocFinity Workflow was chosen as the engine to push and pull data wherever it was needed, and Underwriting - the heart of the company's business - was chosen as the place to start.

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