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University of Colorado Denver Anschutz Medical Campus Online Case Study

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Executive Summary

CU Online was among the first in the nation to offer online courses and full degree programs. The University of Colorado Denver provides online programs and degrees to nearly 17,000 students. As tuition prices and online education competition grew, CU Online needed to invest in marketing campaigns that would attract and recruit the right students. Integrating Microsoft Dynamics CRM into existing Microsoft products provided transparency, accountability, and data-driven decision making to invest in the right media outlets and ultimately, provide the best experience for students world-wide.

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