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University of Hertfordshire wanted to gain a consolidated, accurate, enterprise-wide view of the multiple, dynamic, cross-functional, and often complex relationships with industry partners, stakeholders, and sponsors and leverage real time visibility of business-facing activities to optimize the value of engagements and increase the university's ability to drive economic wealth creation in the UK. The challenge was to raise profile as an industry and innovation-focused institution and attract new commercial opportunities by managing partner relationships professionally, efficiently, and consistently. University of Hertfordshire replaced 25 disparate systems that managed partner data and activities with Oracle's Siebel Sales and Siebel Marketing Customer Relationship Management (CRM) applications.
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