Download now Free registration required
One of the world's largest brewers, Ursus Breweries, owned by SABMiller, produces a diverse range of respected beers. It has breweries in four Romanian cities: Cluj-Napoca, Timi?oara, Buz?u, and Bra?ov. One of the challenges faced by Ursus was to increase efficiency by reducing use of manual processes during business planning activities and accelerate decision-making by reacting faster to the rapidly changing beverage market. Another issue was to strengthen ability to monitor key value drivers and evaluate the financial impact of specific decisions and to improve collaboration across Ursus Breweries by standardizing business planning model rules and ensuring data consistency, within a flexible and decentralized environment for each department. After installing Oracle's Hyperion Planning, Ursus found a solution by automating all business planning processes, which reduced reliance on time-consuming spreadsheets for reporting and planning and enabled the planning team to focus on value-added analyses and interpretations. They also established scenario planning, allowing the company to build detailed, flexible variance scenarios that enable fast, well-informed decision-making, insight into key value drivers, and greater agility to react quickly to changes in the volatile beverage market. Ursus used Hyperion Planning Fusion Edition's deep analysis capabilities to swiftly and accurately model and compare the financial impact of specific decisions, such as adding new beverage brands, changing packaging, adjusting pricing, and factoring in changes in trade channel growth and marketing investments.
- Format: PDF
- Size: 0 KB