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One reason for dwell's success is that its people are proactive about heading off obstacles before they impact the revenue stream, such as its early-in-life decision to replace another vendor's SSL Certificates and seal with VeriSign's. dwell didn't even consider anyone other than VeriSign as the new SSL Certificates provider. People see the VeriSign Secured Seal everywhere. It's the brand they've come to trust, far and away the leader in name recognition. After its success with the VeriSign Secured Seal, contemporary furniture supplier dwell of the UK decided to find out how much further help the VeriSign Extended Validation (EV) Certificate would provide. The green bar boosted conversion rates by 13.8% and monthly sales by ?18,000 (over $35,000) - a 48,000% return on investment.
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