VeriSign Name Builds Trust for Credit Karma, EV Delivers 26% More Conversions

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Executive Summary

Credit Karma is the only resource for consumers to access their credit score as often as they need for free. Unlike other services, Credit Karma never limits access, never charges consumers and never sells their personal information. The challenge was to develop trust and loyalty from a savvy user base, to build a large enough customers following to command advertising revenues, to establish entrenched positioning as a pro-consumer advocate, etc. Credit Karma deployed VeriSign Secured Seal and VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates.

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