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Sales grew briskly for downloadable sheet music supplier Virtual Sheet Music when its Web site displayed the VeriSign SecuredR Seal, but plummeted when the firm had to remove it and rely on a competitor's seal instead. Reintroducing the VeriSign security mark helped to restore customer confidence so much that sales immediately leapt by 31% according to tests the firm ran using A/B split methodology. In a separate test to learn the effectiveness of Extended Validation (EV) SSL Certificates, Virtual Sheet Music found that customers who see EV's green address bar proceed to purchase 13% more often than those that who do not.
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