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Viewpoints have a simple and unique mission: help shoppers leverage the power of personal experience to make smarter decisions about purchasing products and services. It needed to maximize their AdSense revenue while also integrating direct sales campaigns, to yield optimization capabilities in order to earn the highest eCPM's and ability to precisely forecast and sell their ad inventory. Viewpoints deployed Google AdSense which doubled the revenue and helped in easy implementation, reliable forecasting and precise targeting.
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