Date Added: Jan 2012
Villa Plus is one of the largest villa tour operators in the UK. Villa Plus was using a free web analytics platform that was not meeting the growing company's needs. The company needed a more sophisticated platform that could provide them with useful insights into how customers use the Villa Plus website. The IBM Coremetrics Web Analytics solution gave Villa Plus the level of sophistication it needed to track customer behavior and optimize its e-commerce platform. Villa Plus used IBM Coremetrics offerings to build a sophisticated analytical platform that allowed them to track customer behavior across the website, while the free analytics solution the company had been using only tracked page performance based on bounce rate.