Virtual World Ups Sales 200 Percent, Cuts Costs With Virtualization, New Database

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Executive Summary

ReactionGrid is a virtual world that offers a safe, online environment where students, business people, and others can come together to learn, share ideas, and interact. The company founders launched the site using a single server and an open-source database program but quickly realized that they needed more performance and scalability. ReactionGrid migrated operations to Windows Server 2008 with Hyper-V technology to take advantage of server virtualization efficiencies, and also adopted Microsoft SQL Server 2008. As a result, ReactionGrid can grow faster by deploying virtual machines rather than physical servers, and cut its first-year hardware costs by U.S. $750,000. Because outstanding performance and reliability now provide a compelling user experience, ReactionGrid saw a 200 percent jump in sales.

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