IT Employment

Vodafone Spain Supports Expansive Business and Marketing Initiatives by Managing Amdocs CRM Data Growth

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Executive Summary

Vodafone Spain wanted to increase support for vital marketing campaigns to generate new revenue and resolve data growth issues and support future business expansion. The challenge was to sustain superior levels of application performance for customer service, sales and marketing and manage years of Amdocs CRM data cost-effectively, while meeting data retention requirements. Vodafone Spain chose IBM Optim Data Growth Solution for Amdocs CRM.

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