Date Added: Jan 2010
T-Mobile is dedicated to enabling its customers 'Get more' from their mobile services. The philosophy of 'getting more' is one which Graeme Chalklin likes to turn about-face, and direct towards his suppliers. T-Mobile is constantly seeing how they can get more from the systems and the suppliers. In today's marketplace, the emphasis is on attracting customers from other suppliers and then retaining them, rather than just new customer acquisition. To attract them it is essential that they are able to deliver innovative, high quality services - many of which are introduced almost overnight to ensure that they get a competitive advantage. In this fast-moving and highly demanding environment, Metron's Athene is, without doubt, a strategic tool for T-Mobile.