W3i Case Study: MicroSmarts

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Executive Summary

MicroSmarts, developers of software that protects consumer privacy, came to W3i in 2007 with an earnings problem inhibiting them from increasing the marketing of their PC performance software and expanding their business with the development of additional software products. MicroSmarts joined the W3i Download Network (WDN) in 4th Quarter 2006. WDN is a network of companies with downloads either looking for increased distribution or increased revenue. Microsmarts submitted the free version of SpeedItUp software, which speeds up and enhances computer systems. After passing W3i's extensive QC review, an executable file was created using W3i's proprietary, Install IQ Windows installer system.

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