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Website Entrepreneurs is a company that launched two e-commerce websites - www.HeatingOilHelp.com and www.Equus-Rx.com. Where Equus- Rx.com offers news, information, advice and products for horse owners, www.HeatingOilHelp.com provides research products and advice on consumer heating oil industry. The two websites use Maximizer which was able to increase revenues by 35% in one year. According to John Bogdanski, founder of www.heatingoilhelp.com, "With Maximizer, I can track all of my interactions with customers and prospects whether I talked with them over the phone, via Microsoft Outlook email or through requests for information on the Website." Because the company has no physical presence, responses via email and over the phone were the only means of developing customer relationships. With Maximizer the company was able to keep everything and everyone organized. Before the system was implemented into the company, they had an extensive paper filing system. It was difficult to look up customer information on short notice. Maximizer was brought in to increase revenue and expand the customer base. This way the company was able to provide high-quality customer experience for use in their shared home office. The movement to electronic files stored in Maximizer enabled the company to make available all details of contracts, past purchase history, preferences, details of past phone conversations and email messages at the click of a mouse.
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