Enterprise Software

Wellness Company Abandons Google Apps, Adopts Microsoft Technology

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Executive Summary

Aisle7 is a provider of online and offline marketing services for retailers' wellness products. After moving its 30 users from on-premises Microsoft Exchange Server to Google Apps in July 2009, it had chronic problems with its email system. In the nine months that the company used the Google unified message solution, it faced daily issues with synchronizing email to Microsoft Outlook, managing meeting invitations, and managing contacts and distribution lists - and the company had difficulty getting support from Google. When Google Apps stopped downloading new messages to Outlook, Aisle7 turned to the Microsoft Business Productivity Online Standard Suite, which offered competitive pricing and full-featured productivity tools. Now the company's IT department no longer has to field daily support calls.

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