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Ethical Funds is just one of many fund companies using monthly sessions as a marketing tactic. Given the competition for assets, the more engaging the experience for FAs, the greater Ethical Fund's chances of selling their unique socially responsible investing-mandated funds. To maximize sales, Ethical Funds needed their monthly events to 'Wow' FAs. Of late, Ethical Funds replaced conference calls with monthly webcasts. Webcasting is the ability to stream audio and video online. All it requires is an Internet connection and computer. Streamlogics, a webcasting supplier which specializes in the unique needs of financial institutions like Ethical Funds, designed special interactive features into these webcasts to improve the FAs' experience.
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