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M.S. Walker is a wholesaler of wines and spirits in the American Northeast. A rapidly expanding, midsize company, it needed to provide sales reps and executives with mobile messaging and collaboration technologies - but M.S. Walker wanted to do more than just distribute cell phones. The company chose Windows phones because the latest version of the Windows Mobile operating system provides a rich platform for third-party applications that can be used to automate paper-based business processes. With this move, M.S. Walker has cut yearly paper consumption by 2.5 million sheets, reduced warehouse staff overtime by 75 percent, and trimmed the average cost per order from U.S.$2.20 to just five cents.
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