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MediaNews Group, a longtime leader in the newspaper business, wanted to demonstrate its commitment to innovation by strengthening its support for its sales and marketing professionals in local properties. To do that, the company developed and deployed an enterprise communications portal based on Microsoft Office SharePoint Server 2007. Through the portal, which supports a centralized Active Directory - based infrastructure as well as SharePoint team collaboration sites and My Sites, sales and marketing staff can access a wealth of marketing collateral and rapidly customize it for a given market or customer. By taking advantage of these efficiencies, account representatives in local properties can focus up to 40 percent more of their time on customers.
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