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Hollywood.TV wanted to provide 24/7 access for a worldwide audience to view online celebrity-related materials at their own convenience and find a vehicle for communication through the Internet that doesn't impose the traditional limitations and restrictions of television. The challenge was to define a name for the venture that transcended cultural and linguistic barriers and discover breakthrough opportunities in highly established industry renowned for being closely controlled and regulated by an entrenched core group. The company deployed .tv Domain Name with which they have a machine to take any brand from zero to hero in one click.
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