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Executive Summary

Specsavers is a Guernsey-based corporation their challenge is to reinforce Specsavers' market leadership, brand values, and competitive differentiation, increase customer loyalty and retention through improved customer service and sustain growth plans and strengthen company's business model. They chose Cisco to overcome these challenges. They implemented Cisco Borderless Network. End-to-end architectural approach using Cisco Borderless Network to support Collaboration Applications, including Cisco Unified Contact Center Express. The results of deploying Cisco were increased call centre capacity by 20 percent with no increase in staff, raised customer service levels through intelligent call handling and more integrated customer information and improved service to franchised retailers, and raised margins on those activities.

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