Tech & Work

World's Biggest Auto Auction Links Customer Information to Grow Online Business

Date Added: Jul 2009
Format: WORD

Manheim is the world's leading provider of used vehicle auctions and related services. Operating in 140 locations in 19 countries, the company and its subsidiaries processed sales of 10 million vehicles in 2008. Manheim realized that it needed better insight into customer and transaction data. With help from Microsoft Services consultants, the Manheim team took advantage of the Microsoft Services Implementation for Microsoft Dynamics CRM offering to plan, design, and deploy Microsoft Dynamics CRM. Now, the company has a solution that imports and exports critical information from other business applications and provides more relational customer data. Manheim gained a more complete view of its customers and their transactions, which improves the company's sales, marketing, and customer service efforts.