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Based in Stoke-on-Trent in the United Kingdom, bet365 has grown rapidly from a handful of employees in 2000 to a global provider with 2100 staff. Their challenges are to drive business growth by extending gaming platform to new mobile devices and improve customer service by boosting speed, performance, and resilience. They chose Cisco to overcome these challenges. End-to-end Cisco Nexus network fabric, providing increased traffic handling and business continuity capabilities across four data centers. The results of deploying Cisco were 500 percent growth in betting from mobile devices, easier-to-handle traffic spikes from in-play markets and complete in-service upgrades and cost effective approach for 10Gbps networking and parallel application delivery.
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