Yacht Maker Transforms Customer Experience With Revolutionary Computing Platform

Date Added: Jul 2009
Format: WORD

Luxury yacht maker Lazzara Yachts prides itself on its unique approach to building and selling the industry's finest boats. Since its founding in 1990, the family-owned company has emphasized quality and personalized service over volume sales. Lazzara wanted to give prospective customers the chance to explore design options in a more hands-on way. After company executives attended a demonstration of Microsoft Surface at a national boat show event, Lazzara opted to embrace this revolutionary computer. Microsoft Gold Certified Partner Infusion Development helped Lazzara deploy Microsoft Surface in its show room. Now, the device is an integral part of the company's sales and marketing strategy, further differentiating its brand.