Yahoo! JAPAN Finds Unique Solution for Multiplatform Online Video

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Executive Summary

Looking to make the most of its exclusive license to distribute Major League Baseball (MLB) online to the Japanese market, Yahoo! JAPAN needed to find a way to get content to users on multiple technology platforms while protecting the content. When the company heard about the digital rights management capabilities available in Microsoft Silverlight 2, it began working with Microsoft and local Microsoft Certified Partner 2ndFACTORY to create a new service based on the technology. As a testament to how easy Microsoft Silverlight is to work with, Yahoo! JAPAN was able to bring the service to market in time for the start of the MLB championship series in just two-and-a-half months.

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