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YESSS Telekommunikation: Austria-Based Prepaid Telecoms Provider Offers Free Messaging Services to Customers

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Executive Summary

Telecommunications service provider YESSS! Telekommunikation is a discount brand of Orange Austria - the country's third-largest mobile network provider. In a highly competitive business environment, YESSS! wanted to provide value-added services to its existing and prospective customers by offering them free email accounts, instant messaging, photo sharing, and password protected data storage of up to 25 gigabytes. The firm launched these services to its 600,000 subscribers through the Windows Live network of internet services. YESSS! is highly satisfied with the enthusiastic customer response and intends to extend the solution to new smartphone applications.

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