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ZSL: Increasing Add-On Sales After Successful Pilot Listing: Building Brand, Presence, and Pipeline on the Web

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Executive Summary

ZSL is a global consulting, outsourcing, and technology services company that specializes in industry-specific solutions, outsourcing, and integration services. After learning about the Microsoft Dynamics Marketplace, a website where partners can post their solutions for prospective customers, ZSL was quick to join. In adopting the Microsoft Dynamics Marketplace, ZSL has taken an incremental approach, starting with its add-ons for Microsoft Dynamics CRM. From this, the company has, with little effort, achieved 10 customer inquiries of which one led to a sale.

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