Adelphi Group

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  • White Papers // Jan 2010

    Strategic Market Segmentation: Improving The Focus Of Strategic Marketing Research

    While top executives in the pharmaceutical industry often advocate being market oriented and customer focused, few companies (large or small) use market segmentation to its maximum potential. Against the backdrop of an evermore demanding marketplace and many advances in strategic marketing planning technology, a majority of pharmaceutical companies were base...

    Provided By Adelphi Group

  • White Papers // Jan 2010

    Strategic Market Segmentation: Improving The Focus Of Strategic Marketing Research

    While top executives in the pharmaceutical industry often advocate being market oriented and customer focused, few companies (large or small) use market segmentation to its maximum potential. Against the backdrop of an evermore demanding marketplace and many advances in strategic marketing planning technology, a majority of pharmaceutical companies were base...

    Provided By Adelphi Group