AdSafe Media

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  • White Papers // Jun 2009

    Audience Selection For On-line Brand Advertising: Privacy-Friendly Social Network Targeting

    This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding good audiences for brand advertising (as opposed to click maximizing, for example). Targeting social-network neighbors resonates well with advertisers, and on-line browsing behavior data counter intuitively can...

    Provided By AdSafe Media

  • White Papers // Jun 2009

    Audience Selection For On-line Brand Advertising: Privacy-Friendly Social Network Targeting

    This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding good audiences for brand advertising (as opposed to click maximizing, for example). Targeting social-network neighbors resonates well with advertisers, and on-line browsing behavior data counter intuitively can...

    Provided By AdSafe Media