American Express

Displaying 1-40 of 1222 results

  • White Papers // Nov 2010

    The Inside View From Entrepreneur Bootcamp

    Astia is a global, non-profit organization dedicated to helping women to become better entrepreneurs and leaders of high-growth, innovative businesses. Doing It Right is only the first stage of the life-long, Astia membership. The program is intended to enlighten entrepreneurs as to how the investment community thinks and the fundamental...

    Provided By American Express

  • White Papers // Nov 2010

    3 Tricks To Get Your Employees Excited To Support Your Cause

    An old saying goes, "Persuasion is better than force." For those of in the business world, and especially those responsible for getting team members on board with an idea, that's an important concept to remember. But the act of persuading a group of people is not always clear-cut. Once you...

    Provided By American Express

  • White Papers // Nov 2010

    Small But Mighty: A Strong Brand Can Stretch Your Marketing Dollars

    Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz. But as a small business owner, how can you build a strong brand on a tiny budget, and is it possible to command a premium like...

    Provided By American Express

  • White Papers // Nov 2010

    Your 2011 Lead Generation Strategy Outline

    Lead generation is the number one item on every small business marketing plan. What strategies and tactics will you use to attract customers? Many small business owners and CEOs say they can't get enough good leads. Really, they just aren't capturing the leads that are all around them. Your business...

    Provided By American Express

  • White Papers // Nov 2010

    5 Ways To Keep Your Legal Costs Under Control

    One-fourth of small business owners think legal issues pose the biggest risk to their companies, according to a new survey by Rocket Lawyer. In today's litigious society, that's not surprising. But despite these worries, entrepreneurs aren't seeking legal counsel as often as they should. The reason? More than half of...

    Provided By American Express

  • White Papers // Nov 2010

    Will The Holiday Shopping Season Be A Boom For Small Businesses?

    Heading into the holiday season, small businesses aren't particularly optimistic about the outlook for the U.S. consumer. Their biggest worry isn't taxes or insurance costs, but poor sales, according to a report from the New America Foundation. Taxes may make up 21 percent of small business worries, but weak sales...

    Provided By American Express

  • White Papers // Nov 2010

    Creating Business Contracts That Won't Get You Sued

    For most small business owners, contracts are a necessary evil. You need to have something to protect you, but getting contracts written requires legal expertise and can get expensive. Many small business owners try to rely on templates, but even a template can't cover all the contingencies that different companies...

    Provided By American Express

  • White Papers // Nov 2010

    5 Ways To Lure Local Shoppers

    Ask not what your customers can do for you, but what you can do for your customers. Yes, consumers in large metro areas have all heard they should shop local, and they're beginning to understand that they can vote with their dollars to keep independent merchants afloat. A Yelp poll...

    Provided By American Express

  • White Papers // Nov 2010

    Cultivating David Vs. Goliath

    It's a business development strategy known as "Economic Gardening." Economic Gardening, the act of supporting and cultivating local growth companies, as opposed to the more traditional economic hunting practice of recruiting large employers, was pioneered in the City of Littleton, Colorado by Chris Gibbons as a reaction to the relocation...

    Provided By American Express

  • White Papers // Nov 2010

    Why Local Sourcing Is A Winner For Food Service Companies

    With Small Business Saturday only a few days away, it's important to remember that business owners - not just consumers - can also support local, small businesses. One sector where supporting local businesses has tremendous financial advantages is the food service business. The $580 billion restaurant industry is realizing that...

    Provided By American Express

  • White Papers // Nov 2010

    Plan Now For Your 2011 Retirement Plan

    While 2010 isn't over yet, it's not too early to think about setting up a qualified retirement plan for 2011. Getting an early start is especially important if you have employees. This will give you time to select the plan that best meets your business and retirement-plan goals. It will...

    Provided By American Express

  • White Papers // Nov 2010

    Buying And Trading Locally: Where Does Your Dollar Go?

    If $100 is spent at the local auto parts shop, that $100 has a much greater chance of staying within the community. Instead of leaving the community in the form of franchise fees, the money stays in town and goes for advertising on the local radio station, helping to keep...

    Provided By American Express

  • White Papers // Nov 2010

    Why Chemistry Is More Important Than Talent

    Some business owners will tell you that hiring talented people is the key to success. As sports teams frequently prove, though, even the most talented employees can ruin an organization if they aren't able to work well with others. Behavior like that is not just counter productive; it saps the...

    Provided By American Express

  • White Papers // Nov 2010

    Cannibalize Yourself Before Someone Else Does

    When someone proposes a new product that is similar to an older one ("Old reliable"), the question is always asked: "How much will this cannibalize 'Old reliable'?" Someone makes an estimate, and then the games begin. You see, the wrong question was asked. It should have been, "Who will cannibalize...

    Provided By American Express

  • Webcasts // Nov 2010

    Learning From The Pros: Jerry Greenfield

    Can you imagine a world without Cherry Garcia, Chunky Monkey or Coffee Heath Bar Crunch? Thirty years after opening its first ice cream shop, Ben & Jerry's has built a reputation as a fun-loving, socially responsible and creative company. Jerry Greenfield tells about learning from failure, giving things away and...

    Provided By American Express

  • White Papers // Nov 2010

    Urban Beekeeper Economics: Can You Beat The Stock Market With A Rooftop Swarm?

    The commercial U.S. honey industry grosses approximately $332 million per year. An additional $260 million worth is imported. The majority of U.S. honey production is based in the South and produced via a migratory system: Hundreds of hives are trucked around the country, following massive blooms on commercial farms. One...

    Provided By American Express

  • White Papers // Nov 2010

    Taking Your Invoicing And Accounts Receivable Management Online

    A long-standing cash flow dilemma is finding the right balance between getting fast receipt of customer payments and minimizing fees and discounts associated with collecting those payments as quickly as possible. Finding payment methods that fit the needs of your business and offering the options that are right for your...

    Provided By American Express

  • White Papers // Nov 2010

    Protect Your Workers, Control Your Expenses

    As small business owners, one always under pressure to do more with less. In this difficult economic environment, careful review of your workers compensation program may reveal opportunities to reduce expenses, while offering better protection to your employees. Workers' compensation insurance protects employees against the risk of sustaining a job-related...

    Provided By American Express

  • White Papers // Nov 2010

    8 Ways Small Businesses Help Communities

    The holidays are right around the corner and everyone is the mood to shop. "A small business is part of the heartbeat of the larger community," said Ellen Thrasher, associate administrator for the Department of Entrepreneurship at the Washington, D.C.-based U.S. Small Business Administration. Money spent at local, small businesses...

    Provided By American Express

  • White Papers // Nov 2010

    Intrapreneurs: Building For The Future

    These days, many millions of people proudly claim the title "Entrepreneur." On the other hand, a title that hasn't gotten nearly the amount of attention it deserves is entrepreneur's little brother, "Intrapreneur": "an employee who is given freedom and financial support to create new products, services and systems, who does...

    Provided By American Express

  • White Papers // Nov 2010

    5 Ways To Get Your Fans Cheering About Your Holiday Marketing

    As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don't bother. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car. If...

    Provided By American Express

  • White Papers // Nov 2010

    Paying Your Employees To Volunteer Can Reap Big Rewards

    Today, businesses are no longer fundamentally attractive to this new breed of potential employees for writing checks to charities or for sponsoring tables at benefits. Now, companies must not only talk the talk, but they must let their employees walk the walk as well - paying staff their normal wages...

    Provided By American Express

  • White Papers // Nov 2010

    How To Use Collateral Marketing

    The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of choosing the right pieces. It's easy to lump collateral marketing and advertising together - you...

    Provided By American Express

  • White Papers // Nov 2010

    3 Keys To Knowing Your Business

    What is your business? It seems like a simple question, yet so many cannot accurately describe their business. Perhaps the simplest way to think of it is: If you can't tell it, you can't sell it. Global Trends in Miami and M3 finalist, helps international designers infiltrate their brands into...

    Provided By American Express

  • White Papers // Nov 2010

    From A Snapple Marketing Veteran: How To Tap The Power Of Packaging

    What makes shoppers pick one product over another when they're staring at shelves full of choices in a store? Assuming they don't have exclusive loyalty to one brand or that one doesn't have a big price advantage, the packaging often plays a huge role. As you know if you sell...

    Provided By American Express

  • White Papers // Nov 2010

    Build Your Email List Value Today

    It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and competitors and friends as an important relationship, you always have something. When money comes and goes, it's the relationships...

    Provided By American Express

  • White Papers // Nov 2010

    The Right Way To Delegate Your Next Big Project

    Delegating is a task that even well-seasoned managers sometimes struggle with. It can be a challenge all the way around, as letting go of the reins and finding the right person to hand them over to isn't an easy thing to do. As an entrepreneur, you most likely have big...

    Provided By American Express

  • White Papers // Nov 2010

    Small Business Saturday Campaign Embraced By New England Shopkeepers

    Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit. Additionally, American Express recently launched the new marketing program to encourage Americans to shop at small businesses on Saturday, Nov. 27. "It's nice...

    Provided By American Express

  • White Papers // Nov 2010

    Why You Should Treat Your Employees Like Children

    How can U.S. businesses become more innovative? Encouraging your employees to be more creative is a great starting point. Kim analyzed the results of a creativity measure called the Torrance test for on nearly 300,000 American adults and children and found that Americans' creativity has declined drastically in recent decades....

    Provided By American Express

  • White Papers // Nov 2010

    The Psychology Behind Making Sales And Setting Price Points

    Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your...

    Provided By American Express

  • White Papers // Nov 2010

    November 27th Is Small Business Saturday

    While small businesses are critical to the nation's economy, their importance to local communities extends even further. For every $100 spent in locally-owned independent stores, approximately $68 returns to the community through taxes, payroll and other expenditures. So take a moment and think about the small businesses you visit most...

    Provided By American Express

  • White Papers // Nov 2010

    Change Doesn't Have To Be Difficult? If You Know How

    Knowing what to do and being motivated to do it do not change behavior (even though most people think it is supposed to) because behavior is driven by beliefs about people, life and themselves. If you want to change behavior, change the beliefs that drive any given behavior - such...

    Provided By American Express

  • White Papers // Nov 2010

    5 Tips For Making The Most Of Google Places

    Google's revamped local search, now called Google Place Search, could be a boon to small businesses. It's up to you to make the most of it. "If you're a business that does not manage its profiles, local listings and city listings, you are missing tremendous opportunities - and challenges," says...

    Provided By American Express

  • White Papers // Nov 2010

    3 Marketing Pet Peeves

    Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune to share with me if I forward my bank account number. But more troublesome of late is the...

    Provided By American Express

  • White Papers // Nov 2010

    How To Improve Cash Flow And Add Bottom-Line Value

    By charging purchases, you can hold off on payment and hold on to cash about 25 days longer than with cash or check. Plus, if you time your purchases at the beginning of the billing cycle, you could get nearly two months of time between purchase and payment. Let's say...

    Provided By American Express

  • White Papers // Nov 2010

    Managing The Business Of Change

    Restructuring is a difficult process, right? It can be. Even if you've done everything right, sometimes you have to take your company in a new direction because circumstances and opportunities have changed. Companies aren't future-proof - no company lasts forever. If you're going to lead your company through a restructuring,...

    Provided By American Express

  • White Papers // Nov 2010

    7 Steps To Creating A Sure-Fire Marketing System

    While this may be hard for some business owners to come grips with - leaning instead towards the "Marketing is a strange form of creative voodoo thinking" - marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing...

    Provided By American Express

  • White Papers // Nov 2010

    The Secrets To Funding Your Restaurant

    To an aspiring restaurateur, the challenges of funding a business can seem overwhelming. Young restaurants have a notoriously high failure rate, and no investor wants to put money against the odds. But for every thriving restaurant out there, there was a moment when the forces behind it struggled for funding....

    Provided By American Express

  • White Papers // Nov 2010

    Innovation Is No Accident

    People love the idea of 'Accidental innovation'. The term 'Accidental innovation' is often used to describe the invention of things like penicillin, microwave ovens, Nutrasweet and vulcanized rubber. The stories behind these accidental innovations are intoxicating because they make it seem like innovation can come from anywhere - in an...

    Provided By American Express

  • White Papers // Nov 2010

    Reinventing The Small Culture Business: An Interview With 'Electric Literature'

    In the summer of 2009, Andy Hunter and Scott Lindenbaum published the first volume of their literary journal, Electric Literature. You may have heard that 2009 was not an auspicious one for publishers - let alone folks trying to launch new literary titles. However, by offering more than the paperback...

    Provided By American Express

  • White Papers // Oct 2009

    Have You Befriended These 8 Enemies Of Small Business Success?

    This paper explains about 8 enemies of small business success. Later: It never comes. Ever. Your ego just convinces you that it does; Maybe: This word is a total lie; Passion: No, this isn't all you need. Passion (only) works to the extent that it's supported by purpose; Patience: As...

    Provided By American Express

  • White Papers // Oct 2009

    Why 'Charlotte's Web' Suddenly Matters To Marketing

    In an online world where everyone and anyone is able to produce content cheaply and efficiently, you had better be sure that your own stuff is up to snuff. Otherwise, you - and your company - will be easily ignored. In other words, when you are trying to engage your...

    Provided By American Express

  • White Papers // Nov 2009

    13 Ways To Network Beyond Facebook And LinkedIn

    Building branded profiles, engaging prospects and connecting with potential employees and strategic partners are all powerful ways to tap into Facebook and LinkedIn. But, for the typical small business, there may actually be some equally important social networks you may not be so familiar with. The big networks get all...

    Provided By American Express

  • White Papers // Sep 2009

    Can You Run A B2B Franchise From Your Mobile Phone?

    Wouldn't it be fantastic if you could run your entire franchise operation from a Mobile phone? All franchise systems revolve around sales. Your customers or clients are either coming into your place of business to purchase your products or services, or you are out and about locating customers or clients...

    Provided By American Express

  • White Papers // Sep 2009

    Whole Lotta Connecting Goin? On With Social Media

    Social networks and blogs are the 4th most popular online activities online, including beating personal email. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In less than nine...

    Provided By American Express

  • White Papers // Sep 2009

    5 Actions For Double-Digit Business Growth

    This nasty economy is no excuse to settle for status quo or to not push hard for double-digit (10 percent or more) business growth. This article gives you five action items to get you out of your "Hold steady" mode and into high, predictable growth gear with your business. So...

    Provided By American Express

  • White Papers // Sep 2009

    Will Health Care Reform Crush Local Franchise Owners?

    A local franchise owner is someone who has taken a financial risk, and put his or her own money on the line, {Along with a bank's money} for a shot at the "American Dream." These courageous folks have decided to try to take control of their own futures, as opposed...

    Provided By American Express

  • White Papers // Sep 2009

    Just Blogging Isn't Enough - You Have To Blog with Purpose

    Want more traffic? Want more attention? The world isn't interested in blah, or boring, or ordinary. If you're blogging for business, you need to be cutting edge, current, and sometimes even controversial. Niche blogging is at its peak. Truth is, if you sell cashmere sweaters, you need to get in...

    Provided By American Express

  • White Papers // Sep 2009

    When To Outsource For Your Small Business

    As a crucial growth step in any business - and in varying degrees throughout the business development process - outsourcing becomes a necessity. The big bucks are made not on one person's efforts alone, but the efforts of many. This paper looks at the inherent characteristics of outsourcing, hiring employees...

    Provided By American Express

  • White Papers // Sep 2009

    Ten Ways To Easily Reduce Small Business Energy Bills

    Like clockwork, utility bills drop unwanted news on your desk on a monthly basis. Communications bills, supply bills, and energy bills all amount to a big chunk out of the bottom line of your business - and a smart businessman will look for effective ways to trim away some of...

    Provided By American Express

  • White Papers // Sep 2009

    How Strong Is Your Business? Can You Pass The 3 To 6 Test?

    The "3 to 6 test" is simple. Set aside 3-to-6 months' fixed costs as a cash cushion for your business. The "3 to 6 test" is a rule of thumb. If you have that amount set aside, it can liberate you as the business owner. It can be the catalyst...

    Provided By American Express

  • White Papers // Sep 2009

    Harnessing The New Age Of Customer Frugality

    Many businesses have been bitten by this so-called "Paradox of thrift." frugality might be a great idea for the individual, but for the businesses that rely on the spending of that customer, it can really ding the bottom line. There are a lot of tried-and-true responses to this. Offer big...

    Provided By American Express

  • White Papers // Oct 2009

    Checks And (Watch Those) Balances

    "From raising start-up funds to running a business, the internet has changed the rules for entrepreneurs," "Now, a click of a mouse gives you instant access to numerous funding options". Funding is just the first step. A start-up must focus on containing operating costs. A better scenario for a startup...

    Provided By American Express

  • White Papers // Oct 2009

    3 Ways To Manage Balance Sheet Changes

    Small businesses are staring down a future that looks little like the past, with high employee health care and benefits costs, decreased cash flow and increased monthly expenses threatening business as usual. Many small businesses may not make it. The truth is, recession is a natural part of the business...

    Provided By American Express

  • White Papers // Sep 2009

    Trends: Skill Seekers

    As consumers seek more from their purchase experiences, it's worth investigating how to expand your offering with classes and expert knowledge. Acquiring new skills that contribute to personal development is gaining momentum. In contrast to the economic focus of the 1980s and 1990s, consumers now aspire to be enlightened and...

    Provided By American Express

  • White Papers // Sep 2009

    Use A Human Sales Approach

    Understanding your customers and skillfully responding to them is a question of emotional and social intelligence, not how many different closing tactics you've memorized or methods you have on hand to overcome objections. According to Goleman, humans are wired to connect, neurologically speaking. That means you already have the mental...

    Provided By American Express

  • White Papers // Oct 2009

    Putting Social Media In Real Life Context For SMBs

    It's hard not to be skeptical about the social media craze, especially if you're a small business that's struggling to find a way to bring business context to platforms like Facebook and Twitter. But small businesses with dime store budgets are taking bold leaps into the social media realm and...

    Provided By American Express

  • White Papers // Sep 2009

    5 Financial Rules For Startups (Hint: Be More Like Mark Cuban)

    Startups have to be willing to say no - no to partnerships and unnecessary product features and the wrong employees. More wasted money and time comes from going in too many directions than from focusing. Not only should you watch every penny - but squeeze those nickels for more. Start...

    Provided By American Express

  • White Papers // Oct 2009

    Phone Applications For The Business Traveler

    Today's "Office job" rarely finds us actually working from inside an office. Our mobile capabilities with the Blackberry and iPhone make it easy to simply file away the desk side and stationary work. Who needs a file cabinet, personal assistant, accountant, travel agent and cartographer when there are a myriad...

    Provided By American Express

  • White Papers // Sep 2009

    Peer-To-Peer Funding Taps The Pocketbooks Of Strangers

    If you've tapped out your usual sources for funding and need cash to grow your business, peer-to-peer financing may be an alternative worth exploring. Online matchmaking sites, such as Prosper.com and LendingClub.com, connect business owners with investors, working much like Internet dating services or the popular auction site eBay. Typically,...

    Provided By American Express

  • White Papers // Sep 2009

    The Message Is The Money

    Ask any successful business owner - little strategies make a big difference in tough times. One way to balance the need to keep and attract new clients without depleting your marketing budget is to fine-tune your approach to one important but very low-cost strategy: an e-mail marketing campaign. This paper...

    Provided By American Express

  • White Papers // Sep 2009

    Social Media And Your Biz: By Design Or Default

    Think social media is a waste of time? Don't see the benefit of incorporating social media into your marketing strategy? By the design or default, social media is impacting your business whether you realize it or not. You can design a social media strategy for your business or allow it...

    Provided By American Express

  • White Papers // Oct 2009

    (Re)Think Big: How To Redefine Your Organization's Mission

    People start businesses for lots of reasons, but as the business evolves so, too, may your goals. Are you simply trying to create an incredible product, or are you hoping to effect a larger societal change? As we learn more about our customers' and clients' needs, we often start to...

    Provided By American Express

  • White Papers // Oct 2009

    Non-Profits (And Small Businesses) Should Focus More On Design

    We love great products and services even more when they are designed well. Among the many reasons for our appreciation of good design is that it helps us understand things better. Design can simplify the mission of an organization or the purpose of a product. As a result, design helps...

    Provided By American Express

  • White Papers // Sep 2009

    Investing In Completion: Physical Objects As Accountability Tools

    We usually try to keep our methods for accountability on the up-and-up, using project management tools, iPhone apps, co-workers, and the like to keep us on track. But if we're really honest with ourselves, activating more primal feelings - guilt, fear, etc - can be highly motivational and effective, if...

    Provided By American Express

  • White Papers // Sep 2009

    Ready To Make That Deal? 5 Things To Keep In Mind

    As you navigate the world of small business, you'll be hit with challenges and opportunities you never anticipated. As you grow, you will increasingly encounter and interact with people who will compete with you, help you, collaborate with you, and try to rip you off - and they'll come from...

    Provided By American Express

  • White Papers // May 2009

    Seek The Right Talent, Not The Right Roles

    The traditional way to hire employees is to define a role that needs to be filled, generate a job description, and then locate someone whose experience matches the tasks you've outlined. The problem with this method is that it doesn't take into account all of the ingredients of a good...

    Provided By American Express

  • White Papers // Oct 2009

    How And Why A Business Plan Can Make A Difference

    We have all been told that a business plan is required for the business to fly. But how much attention do we really pay to it? And do all business owners really need one? You have customers, you have a niche, and you don't need bank funding. You know what...

    Provided By American Express

  • White Papers // Sep 2009

    How To Jump On The Webinar Trend

    Webinars' popularity is being driven in part by the high cost of travel, not to mention the hassles and time involved. Why not avoid travel if you can? Another reason webinars are getting more popular is better and cheaper technology. Offering a professional webinar is now within the budget of...

    Provided By American Express

  • White Papers // Oct 2009

    Creative Real Estate Options To Help Small Businesses Weather The Recession

    A lot of small business owners have started to think about alternative locations for their companies, and new business models that will help them survive through the recovery. This paper provides some of the cost-cutting ideas they're implementing. Setting up a home office is one of the best ways to...

    Provided By American Express

  • White Papers // Sep 2009

    20 Tips To Save Time & Money In Your Small Business And At Home

    These are difficult times and every small business (and large ones) needs to find ways to save money and time without delivering less value to their customers. Service to customers must be maintained, and product or service value is the key to continued business. If you don't need something, don't...

    Provided By American Express

  • White Papers // Sep 2009

    7 Reasons Why Your Marketing Plan Doesn't Work

    Every business should operate with a set of plans - a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you've probably never been without a map or GPS...

    Provided By American Express

  • White Papers // Sep 2009

    The 8 Myths Of Marketing

    Unless the marketing is smart, on point and creates a substantial ROI, marketing is just a way to camouflage the act of throwing thousand dollar bills out the window. Advertising means buying space or time to relay a message. It can be important to marketing or irrelevant, depending on the...

    Provided By American Express

  • White Papers // Dec 2008

    The 10 Natural Marketing Advantages Of Small Business

    Are you leveraging your natural advantages? Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It's obvious that small businesses possess natural advantages in this arena, so the rush is...

    Provided By American Express

  • White Papers // Jul 2009

    How To Train New Employees In Social Media

    While you may be a social media maven who has mastered the art of Twittering, your employees may be a different story; especially new hires and starry-eyed workers fresh out of college who can have issues transitioning from social media for pleasure to social media for business. So what's a...

    Provided By American Express

  • White Papers // Sep 2009

    Surprisingly, Women's Purchases Largely Uninfluenced By Social Networks

    Though highly engaged in social media, women on the whole say, surprisingly, it does not influence their purchase behavior. This paper shows few findings of the study, which polled more than 1,000 American women of various ages, geographies and types of household. 75% of women say they are "More active"...

    Provided By American Express

  • White Papers // Jun 2009

    How To Accelerate Business Growth

    If your goal is to increase your income, raising your rates is only one possible solution. Create a variety of "products" with specific deliverables attached to each. Then see how much work you can repeat and streamline. Create best practices and standard procedures and repeatable info and client checklists and...

    Provided By American Express

  • White Papers // Feb 2009

    Measuring Success In Online Marketing

    Your web strategy would be incomplete if you didn't take advantage of its key difference from traditional marketing channels - the flexibility to change strategy on a dime. The information you gather from your web site can help you determine which product offers are working and which are not, whether...

    Provided By American Express

  • White Papers // Oct 2009

    How To Get Your Small Business Covered In The Media

    Local advertising can be effective to reach a regional audience, but when it comes to exposure, nothing beats having a profile piece done on you and your business in the local, regional or even national media. Speaking to many small business owners, many often believe that getting mentioned in the...

    Provided By American Express

  • White Papers // Oct 2009

    Three Ways To Mobilize Your Network

    With so much emphasis on social media, it can seem like there isn't a need - or enough time - for connecting in person. But many entrepreneurs say that now it's even more important to put a face with the message, to integrate your online and off-line networking. Make connections...

    Provided By American Express