American Express

Displaying 1-40 of 1826 results

  • White Papers // Nov 2010

    Small But Mighty: A Strong Brand Can Stretch Your Marketing Dollars

    Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz. But as a small business owner, how can you build a strong brand on a tiny budget, and is it possible to command a premium like...

    Provided By American Express

  • White Papers // Nov 2010

    The Inside View From Entrepreneur Bootcamp

    Astia is a global, non-profit organization dedicated to helping women to become better entrepreneurs and leaders of high-growth, innovative businesses. Doing It Right is only the first stage of the life-long, Astia membership. The program is intended to enlighten entrepreneurs as to how the investment community thinks and the fundamental...

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  • White Papers // Nov 2010

    3 Tricks To Get Your Employees Excited To Support Your Cause

    An old saying goes, "Persuasion is better than force." For those of in the business world, and especially those responsible for getting team members on board with an idea, that's an important concept to remember. But the act of persuading a group of people is not always clear-cut. Once you...

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  • White Papers // Nov 2010

    5 Ways To Lure Local Shoppers

    Ask not what your customers can do for you, but what you can do for your customers. Yes, consumers in large metro areas have all heard they should shop local, and they're beginning to understand that they can vote with their dollars to keep independent merchants afloat. A Yelp poll...

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  • White Papers // Nov 2010

    Your 2011 Lead Generation Strategy Outline

    Lead generation is the number one item on every small business marketing plan. What strategies and tactics will you use to attract customers? Many small business owners and CEOs say they can't get enough good leads. Really, they just aren't capturing the leads that are all around them. Your business...

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  • White Papers // Nov 2010

    5 Ways To Keep Your Legal Costs Under Control

    One-fourth of small business owners think legal issues pose the biggest risk to their companies, according to a new survey by Rocket Lawyer. In today's litigious society, that's not surprising. But despite these worries, entrepreneurs aren't seeking legal counsel as often as they should. The reason? More than half of...

    Provided By American Express

  • White Papers // Nov 2010

    Will The Holiday Shopping Season Be A Boom For Small Businesses?

    Heading into the holiday season, small businesses aren't particularly optimistic about the outlook for the U.S. consumer. Their biggest worry isn't taxes or insurance costs, but poor sales, according to a report from the New America Foundation. Taxes may make up 21 percent of small business worries, but weak sales...

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  • White Papers // Nov 2010

    Cultivating David Vs. Goliath

    It's a business development strategy known as "Economic Gardening." Economic Gardening, the act of supporting and cultivating local growth companies, as opposed to the more traditional economic hunting practice of recruiting large employers, was pioneered in the City of Littleton, Colorado by Chris Gibbons as a reaction to the relocation...

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  • White Papers // Nov 2010

    Creating Business Contracts That Won't Get You Sued

    For most small business owners, contracts are a necessary evil. You need to have something to protect you, but getting contracts written requires legal expertise and can get expensive. Many small business owners try to rely on templates, but even a template can't cover all the contingencies that different companies...

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  • White Papers // Nov 2010

    Why Local Sourcing Is A Winner For Food Service Companies

    With Small Business Saturday only a few days away, it's important to remember that business owners - not just consumers - can also support local, small businesses. One sector where supporting local businesses has tremendous financial advantages is the food service business. The $580 billion restaurant industry is realizing that...

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  • White Papers // Nov 2010

    Plan Now For Your 2011 Retirement Plan

    While 2010 isn't over yet, it's not too early to think about setting up a qualified retirement plan for 2011. Getting an early start is especially important if you have employees. This will give you time to select the plan that best meets your business and retirement-plan goals. It will...

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  • White Papers // Nov 2010

    Buying And Trading Locally: Where Does Your Dollar Go?

    If $100 is spent at the local auto parts shop, that $100 has a much greater chance of staying within the community. Instead of leaving the community in the form of franchise fees, the money stays in town and goes for advertising on the local radio station, helping to keep...

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  • White Papers // Nov 2010

    Cannibalize Yourself Before Someone Else Does

    When someone proposes a new product that is similar to an older one ("Old reliable"), the question is always asked: "How much will this cannibalize 'Old reliable'?" Someone makes an estimate, and then the games begin. You see, the wrong question was asked. It should have been, "Who will cannibalize...

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  • White Papers // Nov 2010

    Why Chemistry Is More Important Than Talent

    Some business owners will tell you that hiring talented people is the key to success. As sports teams frequently prove, though, even the most talented employees can ruin an organization if they aren't able to work well with others. Behavior like that is not just counter productive; it saps the...

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  • Webcasts // Nov 2010

    Learning From The Pros: Jerry Greenfield

    Can you imagine a world without Cherry Garcia, Chunky Monkey or Coffee Heath Bar Crunch? Thirty years after opening its first ice cream shop, Ben & Jerry's has built a reputation as a fun-loving, socially responsible and creative company. Jerry Greenfield tells about learning from failure, giving things away and...

    Provided By American Express

  • White Papers // Nov 2010

    Taking Your Invoicing And Accounts Receivable Management Online

    A long-standing cash flow dilemma is finding the right balance between getting fast receipt of customer payments and minimizing fees and discounts associated with collecting those payments as quickly as possible. Finding payment methods that fit the needs of your business and offering the options that are right for your...

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  • White Papers // Nov 2010

    Protect Your Workers, Control Your Expenses

    As small business owners, one always under pressure to do more with less. In this difficult economic environment, careful review of your workers compensation program may reveal opportunities to reduce expenses, while offering better protection to your employees. Workers' compensation insurance protects employees against the risk of sustaining a job-related...

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  • White Papers // Nov 2010

    8 Ways Small Businesses Help Communities

    The holidays are right around the corner and everyone is the mood to shop. "A small business is part of the heartbeat of the larger community," said Ellen Thrasher, associate administrator for the Department of Entrepreneurship at the Washington, D.C.-based U.S. Small Business Administration. Money spent at local, small businesses...

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  • White Papers // Nov 2010

    Intrapreneurs: Building For The Future

    These days, many millions of people proudly claim the title "Entrepreneur." On the other hand, a title that hasn't gotten nearly the amount of attention it deserves is entrepreneur's little brother, "Intrapreneur": "an employee who is given freedom and financial support to create new products, services and systems, who does...

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  • White Papers // Nov 2010

    Urban Beekeeper Economics: Can You Beat The Stock Market With A Rooftop Swarm?

    The commercial U.S. honey industry grosses approximately $332 million per year. An additional $260 million worth is imported. The majority of U.S. honey production is based in the South and produced via a migratory system: Hundreds of hives are trucked around the country, following massive blooms on commercial farms. One...

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  • White Papers // Nov 2010

    How To Use Collateral Marketing

    The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of choosing the right pieces. It's easy to lump collateral marketing and advertising together - you...

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  • White Papers // Nov 2010

    5 Ways To Get Your Fans Cheering About Your Holiday Marketing

    As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don't bother. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car. If...

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  • White Papers // Nov 2010

    3 Keys To Knowing Your Business

    What is your business? It seems like a simple question, yet so many cannot accurately describe their business. Perhaps the simplest way to think of it is: If you can't tell it, you can't sell it. Global Trends in Miami and M3 finalist, helps international designers infiltrate their brands into...

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  • White Papers // Nov 2010

    Paying Your Employees To Volunteer Can Reap Big Rewards

    Today, businesses are no longer fundamentally attractive to this new breed of potential employees for writing checks to charities or for sponsoring tables at benefits. Now, companies must not only talk the talk, but they must let their employees walk the walk as well - paying staff their normal wages...

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  • White Papers // Nov 2010

    Build Your Email List Value Today

    It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and competitors and friends as an important relationship, you always have something. When money comes and goes, it's the relationships...

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  • White Papers // Nov 2010

    The Right Way To Delegate Your Next Big Project

    Delegating is a task that even well-seasoned managers sometimes struggle with. It can be a challenge all the way around, as letting go of the reins and finding the right person to hand them over to isn't an easy thing to do. As an entrepreneur, you most likely have big...

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  • White Papers // Nov 2010

    Small Business Saturday Campaign Embraced By New England Shopkeepers

    Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit. Additionally, American Express recently launched the new marketing program to encourage Americans to shop at small businesses on Saturday, Nov. 27. "It's nice...

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  • White Papers // Nov 2010

    Why You Should Treat Your Employees Like Children

    How can U.S. businesses become more innovative? Encouraging your employees to be more creative is a great starting point. Kim analyzed the results of a creativity measure called the Torrance test for on nearly 300,000 American adults and children and found that Americans' creativity has declined drastically in recent decades....

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  • White Papers // Nov 2010

    From A Snapple Marketing Veteran: How To Tap The Power Of Packaging

    What makes shoppers pick one product over another when they're staring at shelves full of choices in a store? Assuming they don't have exclusive loyalty to one brand or that one doesn't have a big price advantage, the packaging often plays a huge role. As you know if you sell...

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  • White Papers // Nov 2010

    The Psychology Behind Making Sales And Setting Price Points

    Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your...

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  • White Papers // Nov 2010

    November 27th Is Small Business Saturday

    While small businesses are critical to the nation's economy, their importance to local communities extends even further. For every $100 spent in locally-owned independent stores, approximately $68 returns to the community through taxes, payroll and other expenditures. So take a moment and think about the small businesses you visit most...

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  • White Papers // Nov 2010

    Change Doesn't Have To Be Difficult? If You Know How

    Knowing what to do and being motivated to do it do not change behavior (even though most people think it is supposed to) because behavior is driven by beliefs about people, life and themselves. If you want to change behavior, change the beliefs that drive any given behavior - such...

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  • White Papers // Nov 2010

    How To Improve Cash Flow And Add Bottom-Line Value

    By charging purchases, you can hold off on payment and hold on to cash about 25 days longer than with cash or check. Plus, if you time your purchases at the beginning of the billing cycle, you could get nearly two months of time between purchase and payment. Let's say...

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  • White Papers // Nov 2010

    5 Tips For Making The Most Of Google Places

    Google's revamped local search, now called Google Place Search, could be a boon to small businesses. It's up to you to make the most of it. "If you're a business that does not manage its profiles, local listings and city listings, you are missing tremendous opportunities - and challenges," says...

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  • White Papers // Nov 2010

    3 Marketing Pet Peeves

    Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune to share with me if I forward my bank account number. But more troublesome of late is the...

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  • White Papers // Nov 2010

    The Secrets To Funding Your Restaurant

    To an aspiring restaurateur, the challenges of funding a business can seem overwhelming. Young restaurants have a notoriously high failure rate, and no investor wants to put money against the odds. But for every thriving restaurant out there, there was a moment when the forces behind it struggled for funding....

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  • White Papers // Nov 2010

    7 Steps To Creating A Sure-Fire Marketing System

    While this may be hard for some business owners to come grips with - leaning instead towards the "Marketing is a strange form of creative voodoo thinking" - marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing...

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  • White Papers // Nov 2010

    Managing The Business Of Change

    Restructuring is a difficult process, right? It can be. Even if you've done everything right, sometimes you have to take your company in a new direction because circumstances and opportunities have changed. Companies aren't future-proof - no company lasts forever. If you're going to lead your company through a restructuring,...

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  • White Papers // Nov 2010

    Innovation Is No Accident

    People love the idea of 'Accidental innovation'. The term 'Accidental innovation' is often used to describe the invention of things like penicillin, microwave ovens, Nutrasweet and vulcanized rubber. The stories behind these accidental innovations are intoxicating because they make it seem like innovation can come from anywhere - in an...

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  • White Papers // Nov 2010

    Reinventing The Small Culture Business: An Interview With 'Electric Literature'

    In the summer of 2009, Andy Hunter and Scott Lindenbaum published the first volume of their literary journal, Electric Literature. You may have heard that 2009 was not an auspicious one for publishers - let alone folks trying to launch new literary titles. However, by offering more than the paperback...

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  • Webcasts // Oct 2010

    Where's The Money?: Luring Angel Investors

    The biggest challenge for many entrepreneurs is finding the money to start and then grow their businesses. One source of initial funding is an angel investor, but how do you get one interested in helping you? Susan Preston, author of "Angel Financing for Entrepreneurs," has a few tips for making...

    Provided By American Express

  • Webcasts // Sep 2010

    What's Your Plan To Make $1 Million?

    Count Me In and American Express OPEN want to hear it, which is why they are hosting a competition for women business owners to pitch their plans to break the $1 million mark. Winners receive access to financial advising, mentoring, community support and special tools that can help break through...

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  • Webcasts // Nov 2010

    Top Five: Best Tablet PC's

    Tablet devices like the IPad are still growing in popularity. Here now are five of the hottest tablet PC's courtesy of the digital marketing site Econsultancy.com.

    Provided By American Express

  • Webcasts // Oct 2010

    Small Biz Tech: Hi-Tech Gadgets

    Saving time and money and boosting productivity can be just a few high-tech tools away for small business owners. Ramon Ray, the editor of smallbiztechnology.com, shows some of the latest, innovative gadgets on the market.

    Provided By American Express

  • Webcasts // Oct 2010

    Top Five: Web-Based Savings

    Getting your hands on the latest technology doesn't have to come at a high price. Here are five web-based services that can help you save some money courtesy of smallbiztrends.com.

    Provided By American Express

  • Webcasts // Oct 2010

    Dollars & Sense: Intellectual Property

    With both individuals and businesses extending their reach online, you need to make sure your digital intellectual property is protected. Business attorney Hanna Hasl-Kelchner has some advice for a more secure IP environment.

    Provided By American Express

  • Webcasts // Oct 2010

    Business Answers: Software Development & Back-Up?

    Bruce Bachenheimer, the director of entrepreneurship at Pace University and the chair of the MIT Enterprise Forum of New York, and Ramon Ray, the editor of smallbiztechnology.com, answer viewer questions about developing software and what type of back-up service may be best for your business.

    Provided By American Express

  • Webcasts // Oct 2010

    Top Five: Twitter Tools For People On The Go

    Twitter can be a great way to cost-effectively market your business, but if you're always on the run, it can be tricky to manage your tweets. Here are five handy twitter tools for people on the go, courtesy of AOL Small Business.

    Provided By American Express

  • Webcasts // Sep 2010

    Small Business Rules: The Shobha Rule

    It's not about the fast nickel - it's about the slow dime. This episode of Small Business Rules explores Shobha Tummala's chain of hair removal salons, which combine eastern techniques she learned from her grandparents in India with the western business practices she honed in Harvard Business School to inspire...

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  • Webcasts // Sep 2010

    American Business: Promoting Me, Promoting You

    It's one thing to develop a rapport with some of your competitors, but could you imagine promoting them or even taking orders for them? One small business owner does all that and more. She believes entrepreneurs need to open their minds and their hearts to a different way of doing...

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  • Webcasts // Sep 2010

    American Business: Starting Young

    What do Facebook, Google and Apple all have in common? They're all companies started by young entrepreneurs. That spirit is alive and well today among a new breed of business owners. Meet two young women who have launched their own booming businesses and are forging their paths to profits.

    Provided By American Express

  • Webcasts // Sep 2010

    Business Answers: Adding Staff & Cost-Effective?

    Rod Kurtz, executive editor of AOL Small Business, and Steve Strauss, small business columnist for USA Today, answer viewer questions about going from 50 to 100 employees and marketing on a shoestring budget.

    Provided By American Express

  • Webcasts // Jul 2010

    Social Media Tools

    Julie Goldman, Founder and CEO of The Original Runner Company, knows the importance of using social media to engage with consumers. During OPEN's social media panel at the Make a Million Business event in Newark, NJ, Julie offers her favorite social media tools for creating a two-way dialogue between a...

    Provided By American Express

  • Webcasts // Nov 2010

    Learning From The Pros: Jerry Greenfield

    Can you imagine a world without Cherry Garcia, Chunky Monkey or Coffee Heath Bar Crunch? Thirty years after opening its first ice cream shop, Ben & Jerry's has built a reputation as a fun-loving, socially responsible and creative company. Jerry Greenfield tells about learning from failure, giving things away and...

    Provided By American Express

  • Webcasts // Nov 2010

    Project RE:Brand - Refresh Your Brand. Revitalize Your Business.

    Announcing Project RE:Brand, a new web series on OPEN Forum. Project RE:Brand brings to life the issues faced by five small business owners as they partner with five leading branding agencies to recreate their brand identity. Watch this compelling video series and follow along as these small businesses undergo brand...

    Provided By American Express

  • Webcasts // Sep 2010

    Top Five: Tasks To Delegate

    Many entrepreneurs try to do it all, but there are some jobs that should be left to others. Here are five tasks every small business owner should delegate courtesy of.

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  • Webcasts // Sep 2010

    American Business: Bizdom U

    A little education never hurt anyone especially entrepreneurs. As part of NBC News' week-long look at the "Education Nation," one go inside a non-profit in Detroit teaching present and future small business owners the skills they need to run a company. Some of those same students will get more than...

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  • Webcasts // Oct 2010

    Dollars & Sense: How To Scare Off Your Customers

    Losing customers is a nightmare for any business owner, but the truth is that scaring off your clients is almost too easy. "The Retail Doctor" Bob Phibbs, author of the book "The Retail Doctor's Guide to Growing Your Business," tells you what to do to frighten away your customers.

    Provided By American Express

  • Webcasts // Oct 2010

    Small Business Rules: The Make My Cake Rule

    Small Business Rules takes a look at Make My Cake, which was a Harlem staple before it was a successful small business. Their cakes were literally homemade before the business expanded beyond the Baylor kitchen. Today Aliyyah Baylor and her mother run two locations and have received national attention for...

    Provided By American Express

  • Webcasts // Oct 2010

    Do It Yourself: Writing Press Releases

    An effective press release can be a great way to get the word out about your business. Karla Jo Helms, CEO of JoTo Extreme PR, provides some tips on how business owners can craft a release that grabs people's attention.

    Provided By American Express

  • Webcasts // Oct 2010

    Business Answers: Timing A Request For Venture Capital & Going Viral With A Marketing Campaign

    Forbes staff writer, Maureen Farrell and serial entrepreneur and author of the book "What If? And Why Not?" Jen Groover, answer viewer questions about timing your request for venture capital and how to get a marketing campaign to go viral.

    Provided By American Express

  • Webcasts // Oct 2010

    American Business: Turning The Page

    Today we look at a business that has put a lot of thought into employee job fulfillment. With a dual mission as a haven for people with autism and a hub of community life - "Words" Bookstore has managed to "Craft" jobs for their every day staffers, as well as...

    Provided By American Express

  • Webcasts // Oct 2010

    How To Create The Right Choices For Your Customer

    In her book, The Art of Choosing, Sheena Iyengar talks about a study she did a few years back referred to as the "Jam experiment." In her study, she found that of all the people who visited a table with 24 different types of jam, only 3 percent of them...

    Provided By American Express

  • Webcasts // Oct 2010

    Making Ideas Happen With Less

    As the author of the best selling book Making Ideas Happen, Scott Belsky is an expert in, well, making ideas happen. He tells Business Insider CEO Henry Blodget that startups need to take advantage of their size by iterating rapidly, taking risks, and playing around with their product. "At a...

    Provided By American Express

  • Webcasts // Sep 2010

    Better Your Business: Divya Gugnani & Scott Belsky

    Divya Gugnani, CEO of Behind the Burner, and Scott Belsky, founder and CEO of Behance, provide some tips to help you better your business.

    Provided By American Express

  • Webcasts // Sep 2010

    Business Answers: Talking Business & Compensation Options

    Lawrence Gelburd, an instructor at The Wharton School, and Ron Morris, the director of entrepreneurial studies at Duquesne University and host of the radio program "The American Entrepreneur," answer viewer questions about the importance of understanding business lingo and how to compensate your employees if you don't have enough money...

    Provided By American Express

  • Webcasts // Sep 2010

    Better Your Business: Colleen Debaise & Amilya Antonetti

    Colleen Debaise, small business editor at The Wall Street Journal and Amily Antonetti, CEO of AMA Enterprises, provide some tips to help you better your business.

    Provided By American Express

  • Webcasts // Sep 2010

    Viral Marketing For Small Businesses

    As co-founder and CEO of BuzzFeed, a website that tracks when things turn viral, Jonah Peretti knows a thing or two about viral content. For a small business looking to start a viral marketing campaign, it needs to first realize that not everything it does will turn viral. Jonah Peretti...

    Provided By American Express

  • Webcasts // Aug 2010

    The Benefits Of Daily Deals Sites

    If you've never used a daily deals website, here's how they generally work - A business offers a significant discount for their service or product, and the customer pays in advance for that discount. Vinicius Vacanti is a co-founder of Yipit, a website that aggregates local daily deals, and tells...

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  • Webcasts // Oct 2010

    Business Answers: Selling A Struggling Business & Growing An Online Store

    Business strategist Carol Roth and Mike Michalowicz, founder of Obsidian Launch and author of the book "The Toilet Paper Entrepreneur," answer viewer questions about the potential for selling a struggling business and the best strategy for growing an online store.

    Provided By American Express

  • Webcasts // Oct 2010

    Better Your Business: Rod Kurtz & Steve Strauss

    Rod Kurtz, executive editor of AOL Small Business, and Steve Strauss, the small business columnist for USA Today and author of the blog MrAllBiz.com, provide tips on how you can better your business.

    Provided By American Express

  • Webcasts // Oct 2010

    Business Answers: Creative Ways To Get Capital & Offering Discounts

    Rieva Lesonsky, the founder and president of GrowBiz Media and a columnist for AllBusiness.com, and Gene Marks, the president of the Marks Group and a columnist for The New York Times, answer viewer questions about creative ways to get capital and whether or not you should offer discounts to get...

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  • Webcasts // Oct 2010

    Where's The Money?: Accounts Receivable

    If you're looking for a different way to raise money for your business, here's something you may not have tried. Nic Perkin, co-founder and president of the Receivables Exchange, explains how business owners can actually sell their accounts receivable for cash.

    Provided By American Express

  • Webcasts // Oct 2010

    Top Five: Collecting Late Payments

    Collecting all of your outstanding invoices is important to your company's survival especially in an uncertain economy. Here are five tips for collecting late payments courtesy of Bloomberg BusinessWeek.

    Provided By American Express

  • Webcasts // Oct 2010

    Where's The Money?: SBA Loans

    There may be some light at the end of the tunnel for small business owners seeking loans. Days after President Obama signed the thirty billion dollar small business jobs act about fourteen hundred SBA backed loans that were being held up got approved. That bill also raised future SBA lending...

    Provided By American Express

  • Webcasts // Oct 2010

    Top Five: Sales Mistakes To Avoid

    Selling products and services in a down economy is difficult, but there are ways to make the experience even worse. Here are five common sales mistakes to avoid courtesy of David Sandler, the CEO of the sales training and management company Sandler Training.

    Provided By American Express

  • White Papers // Apr 2009

    Could Your Business End Up Owing Taxes In Other Countries?

    With the world getting flatter everyday, a company doesn't necessarily need to be a big corporation to do business in other countries today. Your business can be relatively small and still have overseas operations outside the United States. But once you start hiring people in other countries or establishing offices...

    Provided By American Express

  • White Papers // Apr 2009

    Part Two Of The Art Of Closing The Export Deal

    The selling price is your cost to buy the product from the manufacturer, plus your markup. Add that figure to the total shipping costs and divide that total by the number of cases. That gets you your landed price per case. Divide that figure by the number of units in...

    Provided By American Express

  • White Papers // Apr 2009

    Small Business Health Insurance - System Hurts The Newest Businesses

    One of the most startling facts about health insurance in the United States is that almost all employees of large companies have it, but many employees at small companies do not. New small firms are less likely than more established ones to offer health insurance to their employees, with only...

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  • White Papers // Mar 2009

    Innovation In Tough Times

    Why should you be the company that people will always want to return to? If you can develop that area alone, you will have a much brighter future. Small businesses are in a very unique position right now. They have the ability to be flexible, and make changes they need...

    Provided By American Express